Givebutter Widgets automatically capture and store attribution data when visitors interact with your donation forms. This powerful feature helps you understand which marketing channels, campaigns, and content drive the most donations, allowing you to optimize your fundraising strategy.Documentation Index
Fetch the complete documentation index at: https://docs.givebutter.com/llms.txt
Use this file to discover all available pages before exploring further.
Automatic Tracking
The following parameters are automatically tracked when someone visits a page with a widget installed:UTM Parameters
UTM (Urchin Tracking Module) parameters are the standard way to track marketing campaign performance:| Parameter | Description | Example |
|---|---|---|
utm_source | Identifies the source of your traffic | facebook, google, newsletter |
utm_medium | Specifies the marketing medium | social, email, cpc, banner |
utm_campaign | Names the specific campaign or promotional effort | spring-fundraiser, year-end |
utm_term | Tracks specific keywords in paid search campaigns | nonprofit-donation, charity |
utm_content | Distinguishes between different content or ads in one campaign | blue-button, hero-cta |
Platform Click IDs
Platform-specific identifiers for advanced tracking and conversion measurement:| Parameter | Platform | Description |
|---|---|---|
gclid | Google Ads | Google Click ID for conversion tracking |
wbraid | Google Ads | Web to App tracking on iOS 14+ (privacy-safe) |
gbraid | Google Ads | App to Web tracking on iOS 14+ (privacy-safe) |
gclsrc | Google Ads | Identifies the Google Ads source (ads, other services) |
dclid | Google (DCM) | DoubleClick Click ID for Display & Video 360 |
fbclid | Meta/Facebook | Facebook Click ID for conversion tracking and attribution |